Results start with a clearer market.
Three representative engagement patterns — anonymized to protect client details.
Market map for a niche B2B offer
A mid-market B2B company entering two new geographies with no existing account data, no defined ICP, and a sales team burning time on unqualified prospects.
A structured account universe across both target markets — 8,400 companies mapped by segment, buying committee identified, intent signals layered in, and outbound-ready audience segments delivered.
- Situation
- Two new geographies, no account data, unqualified pipeline
- What We Built
- Account universe, ICP definition, 3 intent-signal layers, outbound audiences
- Result
- Qualified pipeline created in 6 weeks. Sales team focused on 400 high-signal accounts.
- Situation
- Fragmented CRM, no lifecycle visibility, broken reporting
- What We Built
- HubSpot rebuild, scoring model, deal pipeline, automated reporting
- Result
- Full pipeline visibility in 3 weeks. Leadership running weekly reviews from live dashboards.
RevOps rebuild for a growing team
A Series A SaaS company with a fragmented CRM, no lifecycle stages, and a reporting system that couldn't answer basic pipeline questions.
Full HubSpot architecture rebuild — lifecycle stages, lead scoring, routing logic, deal pipeline structure, and a weekly reporting layer connected to live data.
Automation layer for campaign operations
A B2B agency running outbound for 12 clients with a manual research and enrichment process that consumed 30+ hours per week.
An AI-powered research and enrichment workflow built in Make — pulling company data, enriching contacts, scoring accounts, updating the CRM, and triggering campaign actions based on signal thresholds.
- Situation
- Manual research consuming 30+ hours/week across 12 client campaigns
- What We Built
- AI research pipeline, enrichment automation, CRM update workflows, signal-triggered actions
- Result
- Research time reduced by 80%. Team shifted focus from data entry to campaign strategy.